The ease of POS purchasing via swipe maybe finished in the US.  With over 40 Million credit cards stolen in recent days, the ability to ensure a transactions is fully secure, has to be the highest priority for all businesses. In Europe, 99% of Credit Cards have a chip embedded into the card to enable a Chip & Pin transaction which prevents the likelihood of fraudulent transactions.  This is worked successfully for many years, with issuing banks and acquirers seeing the focus towards fraud move online. The logistics of small and large businesses changing their current point of sale devices with pure Chip & Pin devices is pretty outlandish, so I think  the trend will move towards Chip & Pin in the future, but for now, the risk is still there